Wrinkled T-shirt
I've titled this blog "Wrinkled T-Shirts."
I've written down everything I've felt, thought and experienced over the past few months.
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The Fall/Winter 2025 collection was blue.
Now in its fifth season as a brand, my unchanging passion for making clothes and my desire to change the way I make clothes have begun to intersect.
It made me think that it was important to question the way things were being carried out, little by little.
As I thought about these things day after day, I came up with the phrase, "The Earth was blue," and that was it.
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Something began to become vaguely clear.
When asked what kind of clothes Shota Hiyama wears, he replied, "They're like a snapshot of everyday life right now."
I think her designs involve capturing ordinary scenes from everyday life and expressing emotions and scenes through clothing.
When we first started the brand, the brand concept was to discover the beauty of inherited techniques and culture,
We have been promoting ourselves as a brand that continues to search for the meaning of making clothes for people living in the modern age.
As I continued to search, a vague concept began to emerge.
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The clothes I want to make.
When it comes to clothes that everyone wears, I don't want to make something that everyone wants to wear.
In fact, I couldn't create such a thing even if I dedicated my life to it.
However, I want it to be something that anyone can wear.
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2000km signpost.
I walked this far without even knowing where I was.
But when I saw the strawberries and red checks shining in the neon city lights, I got a thought.
We are now walking together.
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Time flies. Time flies.
After finishing the barbecue, I sat down in a chair, closed my eyes, and listened to the sound of the river flowing as the sun went down.
It feels like New Year was just a while ago, but winter is over and I found myself picking up spring clothes.
The cherry blossoms are beautiful. The cherry blossom road I drove along a few days ago is now just a glimpse of green leaves.
What should I do this summer? While I'm thinking about it, summer may be over.
Let's eat katsudon today. Live in the moment.
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Give the title "Hangover Morning."
This is a topic I heard on YouTube, which is broadcast like a radio.
The first thing that came to mind was "bad cigarettes."
It seems like it will make a big difference depending on how you spend your time. The title is "Hangover Morning."
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Egypt.
A night bus with the air conditioning turned too hot. A shower with almost cold water. Cars so close that it feels like we might collide at any moment. We are so close in our hearts.
Temples and pyramids beyond imagination. Horse riding was cheaper than a taxi. Sleeper train, even though dirty, became a good memory.
I'm sure I will continue to be fascinated by something that was built 4,500 years ago. It was so grandiose and enveloping.
Every time I touch the scarab figurine in my studio, I realize that my visit to Egypt was a reality.
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Something of beauty.
The beauty of something intricate that seems to have been carefully thought out. The beauty that naturally emerges from roughness.
There was a night when I felt the latter. Now, I suddenly remember Gaudi.
Sagrada Familia combines architectural structure and beauty. What is the beauty that overflows with nature?
I don't know what it was, but that's the feeling I got that night. It must have been a good night.
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Books just keep piling up.
Time to read it. Time to stop watching Netflix.
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Sewing machine and life.
They say happiness doesn't come to you - it's three steps forward and two steps back, but a sewing machine brings to your attention an even harsher reality.
"You have to take three stitches forward and three stitches back," he said. He laughed, saying that beginnings and endings are important, just like in life.
But life with a sewing machine isn't all laughing matter.
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"MOW".
This is the name of an ice cream I learned recently. It's so delicious.
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This is what happens next.
Let's gather what's important and walk our own path.
I've never been boxed in since I started. It was by chance or necessity.
Playing with the world through clothes. But my clothes really do speak.
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Thank you for reading. 
Shota Hiyama
end.