Turning point 2

thank you.
We will celebrate our second anniversary on November 1, 2024.
I'm happy that we've been able to start the brand, meet people who share our passion for making clothes, and get to where we are today, and I'm excited about what the future holds.
I would like to write down all my current thoughts in this blog, and read it again someday.

Looking back a little, the debut collection will be in New York in February 2023.
I spent so much time here and the scenery changed so much that it still feels like it was last year.
It seems like it went by in a flash now, but there were days when my emotions went up and down.

I started there, and every day I worked on the sewing machine, and winter came and spring came,
Our clothes started appearing in clothing stores, and someone picked them up,
When you turn on the TV or open a magazine, it's like someone has dressed you.

I've come full circle, maybe once or twice, but something good happened to me recently so I'd like to write about it.

Go back to before you started the brand.
I worked in a sewing factory and would come home and spend my days operating the sewing machine again.
I was having so much fun as I slowly got better at making clothes, and I wanted to do what I had always dreamed of doing.
At fashion schools, graduates create their own graduation collections.
In the past, the course was only on Saturdays, so I was disappointed that this wasn't available anymore.
Her graduation collection must have looked beautiful and elegant, like fireworks of youth.

And then, when I graduated from the sewing factory.
She completed five looks at home, creating her own graduation collection.
I was full of confidence and entered this collection into a contest.
I ended up not getting selected. It all ended like a firework, but now I feel that those days of working so hard have become a very important and valuable experience for me.

And recently...
The phone rang. It was the organizer of the contest I was entering.
Since I first applied for the contest, I have continued to pursue what I love.
As I continued making clothes, after what must have been a full circle, the phone rang.
The message was to inform us and confirm that our clothes would be featured in the November issue of Soen, published by the organizer.
I was so happy. I'm grateful to stylist T for taking me there.


It's kind of strange.
Clothes and fashion are strange things.
I fell in love with clothes and met many people through fashion.
You can make friends, expand your circle of friends, and see a variety of different scenery.
I want to work harder here. The atelier has also improved.
I want to make clothes that make people's hearts flutter. I want to spend time with people and create clothes that will move them.

Do what you want to do. Do what you want to do.

To celebrate our 2nd anniversary, we made some clothes that were sold out.
Coats and pants, which have received many inquiries, are now on sale from today.
If you see something you like, be sure to check out our online store .

Shota Hiyama

end.