SHOTAHIYAMA

What is SHOTAHIYAMA

ーCONTEMPORARY CLOTHING BRIMMING WITH COLORー

SHOTAHIYAMA is a Japanese fashion brand launched in 2022 by designer Shota Hiyama.

The brand concept is based on the concept of "encountering the beauty of inherited technology and culture, and continuing to search for the meaning of making clothes for those who live in the present age." We are developing items that will be "modern clothes".

What distinguishes them are their commitment to beautiful fabrics born from Japanese technology and the silhouettes of their clothes that evoke the current era.

-2023 Fall-Winter Collection-

SHOTAHIYAMA, which will be debuting in the 2023 fall/winter season, has a season theme of "between 0pm and 7pm", and is a collection that cuts out beautiful things and events in everyday life and incorporates them into the design.

I started by taking photographs of the ever-changing sky from noon to 7:00 p.m. and arranging the photographs on the walls of my pure white atelier.

Clothes that look like they are wearing scenery were born.

Designer Shota Hiyama

ーThose who create things are those who create heartsー

Shota Hiyama designed Shouta Hiyama.

Born in Shiga Prefecture in 1991, I liked clothes, so after graduating from high school, I worked as a salesperson, buyer, and store manager at a select shop in Kyoto.

In 2015, I participated in Pitti Uomo held in Italy as a buyer and was featured in many fashion media.

With this as an opportunity, I moved my base to Canada in 2017 and experienced vintage second-hand clothing buyers and fashion media stylists.

After returning to Japan, in 2019, I joined a sewing factory that handles samples for Japanese collection brands.

The debut collection for the Fall/Winter 2023 season was announced in New York on February 11, 2023 in a runway format and attracted attention from various fashion media.